Fashion 4 Biodiversity

Fashion4Biodeiverity

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The need for us to appear fashionable has put
earth’s biodiversity in grave danger.
The rise of mass fashion production has become dangerous and a major cause of destruction to our earth’s biodiversity.

Excessive use of chemicals has destroyed or threatened the existence of many species of herbs, plants, birds, animals and insects. It has also resulted in more common unexpected environmental disasters and drought in textile producing regions.
Each species has an important role to play in our ecosystem. Various plant and animal species are dependent on each other and these diverse species ensure natural sustainability for all life forms. A healthy and solid biodiversity can recover itself from variety of disasters if the environment is favourable.

When project cocccon took over the conventional silk farm in 2011, the soil was completely fruitless and dying due to the excessive and unnecessary use of chemicals. Micro-organisms were also removed from the area. Project cocccon has stopped and banned the use of all these so-called high–yield sericulture sprays.
In substitute of chemicals, a natural compost is used and complete sericulture has been re-established as per pre-industrial methods.
Further toward sustainable development certain innovative methods have been developed to control pests and fungus from the host tree. The host tree is covered with a large net to enhance protection from potential predators.

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A liquid solution has been developed by blending plants with medicinal properties such as Guizotia abyssinica (ramtilla), Azadirachta indica (neem), and Brassica juncea (India mustard). This unique blend produces a 90% of similar outcome as chemical fungicides and pesticides yet without any toxic side effects towards the ecosystem.

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This has resulted in reclaiming the lost biodiversity of nature in the region. In 2015, the first new growth grass appeared from the dead soil. Microorganisms began to come alive again. Rebirth of different wild-grasses in the soil, was also witnessed in 2015 which is now used as cattle feed. Additionally, the silkworm litter or faucal matter is utilised as high class organic manure for our farming. An outstanding positive result appeared with rice-cultivation in 2017 after four years of trialing.

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Our first rice crop was successful in AW 2017-2018. Local farmers considered it as rebirth

of the local agronomy and now feel self-dependent with their food cultures. This year villagers are already expecting surplus production of their rice cultivation. Project cocccon is promoting local villagers as entrepreneurs, assisting them in launch their own brand of organic rice for the mainstream market. Stay tuned…

Project cocccon has displayed how fashion can keep harmony with ecology. Fashion respecting biodiversity is the only way to keep our earth safe and fashion industry alive.

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